The Dangers of Social Media in the Current Construction Market

This presentation explores how construction companies can use social media platforms effectively to highlight their work, engage clients, attract employees, and build trust within their communities while avoiding risks related to safety, confidentiality, and public perception. Attendees will learn best practices for creating professional content, managing social media responsibly, and leveraging AI tools to support their marketing efforts. Practical takeaways and simple guidelines will help attendees ensure every post reflects positively on the company and its clients.

The talk will be given by Zach Cearfoss, Omega Contracting.

This event is open to all MBCEA members.